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The contraction of the piloted giant robot genre

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  • The contraction of the piloted giant robot genre

    Why did the piloted giant robot genre shrink so much after the 1990s? Starting with Mazinger Z, the genre thrived in the 1970s, 1980s & 1990s, but, since then, it's not as mainstream as it was and I'd say it has even become a niche market, with Gundam being the sole exception.

  • #2
    Allow me to provide, as an answer, a link to the English language translation of the 2013 Japanese government report "Japanese Animation Guide: The History of Robot Anime." Particularly pages 22-24 refer to constriction in the Japanese toy manufacturing sector, audience burn-out after the 1970s "Sunrise Era" of super robots, and the 80's rise of character-oriented anime inspired by the establishment of the monthly anime magazines and the rising popularity of "character goods."

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